Growth Hacking Tips

A small change which leads to bigger impact

About the Author

Anchit Jain (a.k.a. Phoenix) is a Growth Hacker who analyses different sites and suggests further improvements in terms of User Experience and Site Performance (through UI Testing, UX Testing and Split Testing). He also analyses the UX for increasing User Acquisition and reducing Customer Retention.

Currently, Anchit is working as a Senior Quality Analyst in IndiaMART. He analyzes and tests different Websites /
Mobile Apps of the organization and suggests further improvements in terms of “User Experience (UX)” and “Performance”.
He specialized in UX Testing and Split Testing.


In his spare time, he likes to read about growth hacking and online marketing.
Anchit can be reached at He tweets as @AnchitPhoenix and spies on other people at